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    Trade Desk Inc (TTD)

    TTD Q1 2025: Q2 Guidance at $682M, 17% YoY Revenue Growth

    Reported on May 9, 2025 (After Market Close)
    Pre-Earnings Price$59.90Last close (May 8, 2025)
    Post-Earnings Price$69.75Open (May 9, 2025)
    Price Change
    $9.85(+16.44%)
    • Strong product and technology momentum: Accelerated adoption of the new platform Kokai—with approximately 2/3 of clients already using it—has led to improved campaign performance (e.g., 24% lower cost per conversion and 20% lower cost per acquisition) and a growing share of streamlined joint business plans, positioning TTD for further market growth.
    • Favorable regulatory environment: Key antitrust rulings against major competitors like Google have created a more level playing field in digital advertising, reducing competitive pressures from walled gardens and enhancing TTD's ability to capture additional market share in the open Internet space.
    • Resilient growth outlook amid uncertainty: Despite macroeconomic challenges, TTD’s Q&A discussion highlighted confident near-term guidance with plans to either “grab land” or “accelerate growth” in response to evolving market conditions, reinforcing its ability to maintain robust revenue and EBITDA growth.
    • Macro Environment Volatility: The earnings call highlighted growing macroeconomic uncertainties and client concerns that could lead to reduced ad spending, putting pressure on revenue growth ** **.
    • High Investment Costs and Margin Pressures: Significant investments in technology upgrades, such as the Kokai enhancements and integration of acquisitions like Sincera, may result in increased expenses that could pressure margins if growth slows ** **.
    • Competitive and Regulatory Risks: The company's aggressive pursuit of market share amid evolving regulatory environments—with issues like antitrust challenges and reliance on technological advancements—could intensify competitive risks, potentially impacting future performance ** **.
    MetricYoY ChangeReason

    Revenue

    25% increase (from $491.253M to $616.021M)

    Revenue increased primarily due to higher gross spend on the platform, driven by more campaigns executed by existing clients, new client acquisitions, and higher spend per campaign—trends that built on the performance seen in prior periods.

    Operating Income

    90% increase (from $28.657M to $54.452M)

    Operating income nearly doubled as revenue growth outpaced operating expenses, indicating improved cost control and better operational leverage compared to the previous quarter. This suggests that company initiatives to optimize spending and streamline operations continued to bear fruit in the current period.

    Net Income

    61% increase (from $31.660M to $50.678M)

    Net income growth was primarily supported by the jump in operating income and more efficient cost management, reflecting improved profitability compared to the previous quarter’s figures. Factors such as better margin management and a favorable tax environment may have further contributed to these gains as observed from past trends.

    Earnings per Share

    67% increase (EPS rose from $0.06 to $0.10)

    EPS improved significantly as a direct result of increased net income along with potential reductions in the share count through share repurchases, highlighting an enhanced per-share return relative to the previous period’s lower EPS.

    Total Assets

    22% increase (from $4,663.797M to $5,705.441M)

    The expansion in Total Assets reflects an overall scaling of the company’s balance sheet, driven by growth in property, equipment, short-term investments, and other asset components—a buildup on historical asset accumulation seen in previous quarters.

    Cash and Cash Equivalents

    22% increase (from $918.200M to $1,118.545M)

    The rise in cash and equivalents indicates robust cash generation from operating and investment activities, partially driven by improved revenue and asset management relative to the prior quarter, reinforcing the company’s liquidity position.

    MetricPeriodPrevious GuidanceCurrent GuidanceChange

    Revenue

    Q1 2025

    Expected to be at least $575 million, reflecting 17% YoY growth

    no guidance provided

    no current guidance

    Adjusted EBITDA

    Q1 2025

    Estimated to be approximately $145 million

    no guidance provided

    no current guidance

    Capital Expenditures (CapEx)

    FY 2025

    Expected to be approximately 5% of total revenue

    no guidance provided

    no current guidance

    Operating Expenses

    FY 2025

    Anticipated modest increase in expense growth rate resulting in modest deleverage

    no guidance provided

    no current guidance

    MetricPeriodGuidanceActualPerformance
    Revenue
    Q1 2025
    At least $575 million
    $616,021
    Beat
    TopicPrevious MentionsCurrent PeriodTrend

    CTV Growth

    Described repeatedly as the fastest‐growing and largest channel in Q2 2024 , Q3 2024 and highlighted in Q4 2024 with strong global momentum.

    Q1 2025 remains focused on strong CTV growth with video (including CTV) representing a high 40s percentage share and expansion beyond North America.

    Consistently robust with sustained positive sentiment and global expansion.

    Strategic Partnerships

    Emphasized in Q2 2024 with major collaborations , in Q3 2024 with relationships with Disney, Roku, etc. and in Q4 2024 with notable partner deployments.

    Q1 2025 highlights strategic partnerships built on the company’s non‐competitive stance (e.g. with Disney/Paramount) to counter rivals like Amazon.

    A recurring and positive theme with evolving and deepening relationships.

    Product Innovation and Kokai Adoption

    Introduced and detailed in Q2 2024 with early performance improvements ; expanded in Q3 2024 as “the best that we’ve ever shipped” ; further enhanced in Q4 2024 with agile product development and AI-powered forecasting.

    Q1 2025 shows accelerated Kokai adoption (≈two‐thirds of clients) with strong campaign performance improvements (24% lower cost per conversion, etc.) and further AI integration.

    Steady momentum with continually improving performance and strong sentiment.

    Regulatory Environment and Antitrust

    Discussed in Q2 2024 amid DOJ challenges against Google’s practices ; in Q3 2024 with ongoing regulatory scrutiny and DOJ trials ; and in Q4 2024 focusing on Google’s shrinking network business.

    Q1 2025 highlights significant antitrust victories (Google declared an illegal monopoly in ad tech) that create a fairer market for TTD.

    Consistently important with a shift toward a more favorable, fair market outlook.

    Macroeconomic Uncertainty and Volatility

    Raised in Q2 2024 with concerns over inflation, fiscal etc. and in Q3 2024 where changing consumer behavior due to Fed rate hikes and political pressures were noted.

    Q1 2025 reflects heightened client concerns amid election-cycle volatility while TTD still posts robust revenue growth (25% YoY).

    Increasing in significance but offset by strong resilience and market share gains.

    Market Expansion

    Consistently noted in Q2 2024 around the nearly $1 trillion TAM with international growth and in Q3 2024 emphasizing global opportunities (only ~1% revenue capture) , with additional focus in Q4 2024.

    Q1 2025 underscores continued expansion through strong revenue growth and international market strength.

    Stable and positive outlook with ongoing global expansion across channels.

    Investment Costs, Margin Pressures, and Operational Execution

    Q2 2024 detailed steady margins with ongoing investments ; Q3 2024 showed strong profitability (41% margins) despite investment growth ; Q4 2024 acknowledged margin compression and execution missteps amid major reorganization.

    Q1 2025 reports healthy EBITDA margins (34%), successful operational upgrades via Kokai adoption, and continued investments in infrastructure while managing cost efficiency.

    Challenges persist but operational improvements are yielding stable margins and effective execution.

    Supply Chain Improvements and OpenPath Integration

    In Q3 2024, focus was on enhancing efficiency and transparency via initiatives like UID2 and marketplace improvements ; in Q4 2024, supply chain cleanup efforts and OpenPath integration were bolstered by the Sincera acquisition ; Q2 2024 had limited direct mention apart from partner integrations.

    Q1 2025 intensifies the narrative with Sincera’s integration into Kokai and clear performance gains from OpenPath (e.g. increased fill rates and revenue improvements).

    A continuous strategic focus with new acquisitions enhancing transparency and performance.

    Identity Solutions (UID2) and Cookie Deprecation

    Widely discussed in Q2 2024 as a superior identity solution to cookies and detailed in Q3 2024, highlighting broad adoption by streaming and audio partners ; Q4 2024 emphasized precision in targeting through UID2.

    Not mentioned explicitly in Q1 2025 discussions.

    Less emphasis in Q1 2025, suggesting consolidation of progress rather than fresh commentary.

    Competitive Dynamics with Google

    Q2 2024 featured concerns about Google’s deprioritization and antitrust risks ; Q3 2024 described potential exit or forced fair-play from Google because of regulatory pressure ; Q4 2024 focused on Google’s shrinking network and its impact on the open Internet.

    Q1 2025 centers on major antitrust rulings, with Google declared an illegal monopoly in parts of its ad tech, and anticipates further withdrawal from the open Internet, which benefits TTD.

    A heightened and consistent theme with increasing optimism about reduced competition from Google.

    Political Advertising Spend Dependency

    Q3 2024 noted political ad spend was low single digits compared to past cycles ; Q4 2024 remarked it peaked at 5% but remained a minor revenue contributor ; Q2 2024 did not address it directly.

    Q1 2025 references earlier data (≈1% from Q2 2024 analysis), underscoring political spend as a minor factor relative to core channels.

    A diminishing focus over time, with political advertising remaining a small, non-strategic component.

    1. Macro Guidance
      Q: How is Q2 guidance amid uncertainty?
      A: Management expects $682 million in revenue for Q2 with 17% YoY growth, emphasizing agility and strong product performance upgrades to navigate macro volatility.

    2. Google Impact
      Q: How will Google trial affect TTD’s market?
      A: They foresee a fairer competitive landscape as Google scales back illegal practices, which should help TTD win greater market share in programmatic advertising.

    3. Amazon Rivalry
      Q: How does Amazon’s DSP affect TTD’s prospects?
      A: TTD remains confident, highlighting its faster CTV growth and objective, non-competing model versus Amazon’s Prime Video focus, ensuring clear differentiation.

    4. Product Progress
      Q: What progress in product and go-to-market changes?
      A: Upgrades like Kokai have driven strong performance with improved lower funnel KPIs and a robust JVP pipeline, reflecting effective platform evolution.

    5. Upfront & OpenPath
      Q: What is the update on upfront and OpenPath?
      A: Partners have seen impressive gains—like 4x–8x fill rate improvements and 79–97% revenue increases—underscoring a more efficient supply chain as the market shifts.

    6. DV360 & Politics
      Q: Will DV360 investments and politics impact performance?
      A: Management noted DV360 remains primarily a YouTube tool, and the sequential Q1 strength was driven by product improvements rather than political cycles, underscoring business resilience.